THE SAVE PROJECT💧
We’ve all seen it. Groups of people go through their carry-on bags, throwing out water before going through TSA. Even worse are the people who forgot they had a water bottle in their backpack and have to go through extra security once it’s discovered. Now think about the half-full water bottles forced into the trash at major events and areans around the world. While you may have thought “what a waste,” no one was doing anything about the problem. Until now.
OOH Billboards
Essentia wants to do something about the forced water waste happening at airports and major arenas across the world.
A 3 series billboard placed inside airports to catch travelers headed to the World Cup at the beginning of their journey and prompt them to use The Save Project water recycling bins at TSA.
Essentia wants to take this journey with you to the World Cup — from takeoff to landing. You’re entering the stadium to see your team compete in the biggest game of their lives and see Essentia water stations at the gates to recycle your water once again. Only this time, it’s not recycled back for you, it’s saved and overachieved for the players of your nation on the biggest day of their lives.
(AD) Sofia Arabena