the thumbstopping bottle 💧
Coca-Cola’s 48Hour Repack Challenge
How do we get GenZ to care about a water bottle while they're constantly scrolling on their phone? Make a first-of-its-kind, thumbstopping bottle to remind them to log off and get active.
CW: Olivia Wagner
AD: Emily Robertson
DSGN: Catarina Sterlacci & Madeline Dodson