NO SHAME IN STAINS 👕
As a young adult, you try on many different hats. Between changing jobs, friends, styles, and finding yourself—your 20s are messy. Persil is there to support you through every triumph and failure because we know that without getting a little dirty, you don’t grow into the person you’re meant to be. We also know that if you’re not getting dirty, you’re not having fun.
Radio
VO: Picture this, you’re adulting.
VO: You have a job, rent, and responsibilities.
SFX: GAG
VO: But you’re also a hot mess.
VO: Sure you get f*cked up on a friday,
VO: You keep misplacing your d**n keys,
VO: And there’s a weird stain on your go-to jeans you never wash.
VO: No shame.
VO: We’ve all been there.
VO: Get on out there. Get messy.
VO: Wash your f*cking jeans.
VO: It’s what your 20s are for.
VO: No Shame. Persil.
OOH POSTERS
SOCIAL
Instagram:
Persil is asking users to share moments when they felt No Shame by creating an “Add Yours” story feature on Instagram.
Twitter & TikTok:
Persil will respond to users’ posts talking about their messy lives, celebrating the #noshame lifestyle.
(CW) Olivia Wagner & Isabel Paris (AD) Emily Robertson